“Clean and safe” project was initiated by the HORES association and was created in context of COVID-19 crisis. The goal was to create the stamp “Clean and safe” by using the model of national European associations members of HORTEC. The idea was to create a recognizable mark for hotels that would use to potential guests to determine that the venue is adequately prepared for virus suppression. The goal of the project was to ensure the alignment of health standards for the hotel and restaurants sector in Serbia with the World Health Organization and the “dr Milan Jovanović Batut” Institute. Consultants of the Futurizam company were engaged for the realization of the training for the employees, which was one part of this project.