The member of our consulting team Ivana Ćuruvija was borrowed to the consulting company Barker Langham Recruitment from the UK, within the project of creation of the Strategy for tourist guiding in NEOM region, KSA. Ivana was engaged as the team leader and was coordinating the international team of experts. The project was covering different parts and lasted 6 months. Within this project the situation and benchmark analysis were created, and based on them guidelines for tourist guiding within NEOM were given, as well as the curriculum and details for the modules suggested for the complex education of local tourist guides.