Strategic documents
Futurizam is able to create a number of strategic documents on the regional or national level, according to the needs and the law. Planning of tourism can be covered with one strategic document, such as a Plan and program of tourism development, which would contain the Action marketing plan; or making could be covered in a special separate document.
We can create the following strategic documents:
- Plan and program of tourism development
- Action plan of tourism development
- Marketing plan of tourism promotion
- Development plans ofspecific types of tourism (rural, ecotourism, etc.)
- Strategic documents forcreating diverse thematic routes (cultural, cycling, pedestrian, gastronomic, etc.)
Within the Plan and program of tourism development, following elements are defined:
- Tourism development resources analysis
- Creating tourism products
- Defining potential types of tourism
- Branding within tourism market
- Tourism investments in the region
Within the Action plan, the elements are as following:
- Defining priorities and precautions for tourism development in a short-term period
- Defining suggestions of all project activities for regional tourism development
- Making a Gantt chart of project activities
- Defining indicators for monitoring and evaluation of precautions and activities
Marketing plan of tourism promotion contains following elements:
- Marketing mix of tourism products
- Types of marketing promotion
- Material suggestion for marketing promotion
- Channels of marketing communications
- Realization plan of marketing activities
- Tourism promotion in media
